MoveUp Development-Trek Racing is a young cycling team in the Midwest focused on training the next generation of continental talent for the pro and elite amateur ranks.
This project presented some unique challenges because the site owner wanted to keep the WordPress theme being used since it was interconnected with a coaching service website. As a result, I had to design within the constraints of what the theme could do…and what I could hack my way around. Trying to hunt down classes in someone else’s WP theme is like trying to find Waldo in a room full Waldos.
The two main goals of the site were to feature the team’s sponsors and drive traffic to coaching services being offered. The methods to achieve those goals focused on solid content marketing such as race recaps, training tips, equipment reviews, etc.